Market study will provide deep insight into nature and magnitude of demand
on service or group of services (called SPI or Services Profitable for Invest)
and payable level of SPI in conjunction with demand-supply relationship. The
criteria of SPI with maximum efficiency then will be defined. Market study
and analysis can be done properly only by experienced experts that well trained
in investment studies, data processing and marketing. Due to very important
role of SPI that will define the succeed level of investment and the complexity
of SPI subjects in future, market study should be carried out in detail from
beginning of investment preparation with optimal analyst methodology. As shown
in the developed countries, financial foundations and banks will consider
the quality of market study and reputation of the market study consultant
to decided whether they will finance the project or not. The practice also
shown that in the developed stock and security market, there is no lacking
of fund. There are only lacking of SPI with high internal rate of return (IRR)
and low risk. Magnitude and rate of return of SPI will define the development
rate of economic body and the overall economy.
During the investment study, criteria of SPI with maximum efficiency and low
risk are the most important so it should be carefully carried out to make
sound basic for the next steps. The accurate and detail SPI study in the early
stage of investment preparation is because of the next steps usually related
to much bigger expenditures and the decision to terminate finance for low
SPI rate of return will protect investors from bigger lost later.
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